Quantitative Studies
We develop all types of market quantitative studies, from the mostly known and frequently used to the ones where a new methodology needs to be created in order to satisfy our clients’ information needs.

Qualitative Studies
We are able to develop any required exploratory study through the implementation of focus group sessions with a variety of methodologies designed to obtain truthful and useful information. We are capable to develop interactive experiences that permit a connection between our client and its consumers and their market perceptions.

Excellency in each Research Process
At ConsuMer, seeking for Excellency is our main objective and is reflected in each of the research phases: from the methodology’s design, questionnaire preparation, to the data processing and analyses. We apply strict quality controls in each of the research phases to offer a reliable, useful and satisfactory study for critical decision making.

Our Commitment

We offer a personal supervision from any of our Directors in each phase, with direct involvement in the strategy analysis, report of results and presentation of each project. The analysis of results is never managed by an inexperienced executive or one lacking the adequate criteria for providing de maximum quality..
 
Clearly communicate the type of methodology required for achieving the client’s objectives and the reason why such methodology is being recommended. Explain the bases that support our suggestions in a simple and comprehensible manner.

Make the necessary efforts to achieve a total comprehension of the most important aspects of your business, your market strategies and the reason for requesting a market research, so the investigation’s objectives are totally understood and so we can provide valuable and actionable information.

Present the study’s results in a clear and comprehensive manner for providing a viable strategic direction for those who decide in the marketing area or in any business area.

To conduct our work within the context of our company’s values: honesty, professional ethics, responsibility, trust, respect and service conviction towards our clients and friends.
 
To make the necessary efforts to achieve a total trust based on quality and excellence, which will allow us to be considered as permanent team members.

Our variety of services allows our Clients to obtain the most trustworthy information for their business decisions.

Some of the Studies included in our Portfolio are:

New Product development
Potential Market Study / Testing
New Brand or Product Concept Study
Product Name / Brand Study
Packaging / Label / Advertising Study
New Formula / Blind Product Test
Brand Penetration Study
Market Awareness
Total Product Offer

Corporate
Corporate Image Study
Organizational Climate Study
Competitive Environment Study

Performance Indicators
Study of Uses and Attitudes (U&A)
Brand Profile Study
Pantry Checks
Market Structure

Finance Sector
Client Satisfaction Survey
Credit Card Use Survey
Financial Service Survey
Consumption Pattern Survey

Sales Areas
Route Analysis and Evaluation
Sales Force Motivational Aspects
Sales Force Evaluation vs. Sales Objectives
Merchandisers: Route Analysis and Evaluation
Analysis and Evaluation of the Sales Process: order taking – charging
Client / 3rd. Party Satisfaction

Distribution / Point of Sale
Market Activity Report – Store Audit
Early Detection
Commerce Climate Study - Market Profile
Distribution Index
Area of Influence Study
Pricing Studies

Positioning Evaluation
Consumer Perception Maps
Market Structure Study
Particular Image Study
Brand Image Study

Brand Image Follow Up
Benefits and Opportunities Study (SWOT)

Qualitative Analyses
Focus Groups
Entrevistas de profundidad
Medición de niveles de satisfacción
Programa del comprador misterioso
Estudio motivaciona

Advertising
Pre and Post Advertising Test
Story Board Building for Commercials
Promotion Evaluation and Creation
Advertising Cost and Promotion Evaluation
Brand Tracking
Advertising and Promotion Tracking
Advertising Concept Test
Advertising Impact Survey

Finance Administration Consulting
Proposal Development and Cash Flow
Strategic Plan Development

Other Research Services
Public Opinion Survey
Mass Media Survey
Sampling.