and Founding Partner with 19 years of
experience in Market Research in Central
America and the Caribbean. He’s a Business
Administrator Graduate from the Rafael
Landivar University in Guatemala and counts
with ample training of seminars in Market
Research and Information Analysis throughout
the continent. For 8 years he occupied the
Regional Research Manager position in Philip
Morris and Kraft Foods. He currently teaches
Market Research courses at the ISTMO
University and for the Guatemalan Ad Agency
Project Director and Founding Partner with
25 years of experience in Marketing and
A Business Administration Graduate from the
Rafael Landivar University in Guatemala and
has received many advanced seminars in
Management and Marketing in the US and
Central America. Has 14 years of direct
market research experience and has managed
leading brands for Phillip Morris and for
Central Distribuidora. In addition, he has
been a Marketing Consultant for several
local companies, he’s currently a member of
the Advertising Effectiveness Effie Awards
jury and member of the Nomination Committee
of Guatemala Great Brands (Marketin Hall of
Fame). Also, a frequent cooperator for the
UGAP column at El Periodico.
Margarita de Alonso
She’s a Business Administrator with ample
experience in qualitative study development.
She has more than18 years of experience in
market research performing in Customer
Service positions and continues
strengthening her skills in focus group
moderation and qualitative analyses.
ConsuMer has supervisors and interviewers
with ample experience in data compilation.
All Field Team members are school graduates
and college students.