Guatemala

Erick Archila
Director and Founding Partner with 19 years of experience in Market Research in Central America and the Caribbean. He’s a Business Administrator Graduate from the Rafael Landivar University in Guatemala and counts with ample training of seminars in Market Research and Information Analysis throughout the continent. For 8 years he occupied the Regional Research Manager position in Philip Morris and Kraft Foods. He currently teaches Market Research courses at the ISTMO University and for the Guatemalan Ad Agency Union

Sergio Dueñas
Project Director and Founding Partner with 25 years of experience in Marketing and Market Research.

A Business Administration Graduate from the Rafael Landivar University in Guatemala and has received many advanced seminars in Management and Marketing in the US and Central America. Has 14 years of direct market research experience and has managed leading brands for Phillip Morris and for Central Distribuidora. In addition, he has been a Marketing Consultant for several local companies, he’s currently a member of the Advertising Effectiveness Effie Awards jury and member of the Nomination Committee of Guatemala Great Brands (Marketin Hall of Fame). Also, a frequent cooperator for the UGAP column at El Periodico.


Margarita de Alonso
She’s a Business Administrator with ample experience in qualitative study development. She has more than18 years of experience in market research performing in Customer Service positions and continues strengthening her skills in focus group moderation and qualitative analyses.


Fieldwork Team
ConsuMer has supervisors and interviewers with ample experience in data compilation. All Field Team members are school graduates and college students.
 

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Panamá

Joel F. Rodríguez
President and Executive Director. Has developed and leaded more than 2,000 different market research studies in Panama, Central America and in the Caribbean throughout his 20 years in the field. He’s an Accountant and Commerce Graduate from the University of Panama with Masters Degree at INCAE. In addition, he has participated in innumerable Market Research, Statistics and Information Analysis seminars. He currently imparts the Market Research course at the USMA.

 


Daniel Sánchez
Mathematical Scientist focused on Statistics and responsible for determining the sample for all market studies, including the statistical differential, multivariate and professional analyses through the use of several programs such as SPSS and Systat, among others.


Thany Rodríguez
Executive Director and Business Administrator with focus in Marketing at the Webber International University in Florida. She also has achieved her Masters Degree in International Marketing at the ESMA University in Barcelona, Spain. She specializes in report control, market research analysis, proposal development and customer service.


Yaribeth Karina Soto
Psychologist and Marketing Graduate from the University of Panama who specializes in personnel selection through psychological interviews and competencies.


Marissa Rodríguez
International Business Graduate with a Career Diplomat in Administrative Sciences at the Santa María la Antigua University in Panama. She specializes in customer service, marketing training and translator.


Personal de Campo
ConsuMer has supervisors and interviewers with ample experience in data compilation. All Field Team members are school graduates and college students.

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